“There’s a massive, untapped well of new gameplay concepts and opportunities to gamify businesses via NFTs, on top of this technology being core to digital identity,” he said. Krafton, the studio behind PUBG, has announced a partnership with blockchain company Solana Labs. It says the deal will see the two companies cooperate on the development, operation, design, and marketing of “blockchain- and NFT-based games and services.” Solana Labs develops the Solana blockchain, an Ethereum-competitor designed to offer fast transaction speeds at low cost.